We offer comprehensive market research services that help you identify growth opportunities and profitable markets. The insights help you devise strategies based on a profound understanding of the customers and the marketplace. Services include: Market Intelligence, Competitive Intelligence, Competitive Benchmarking, Customer Research, Sales and Marketing Channels, and so on.
Helps you in assessing opportunities in a new market or geography. Research involves determining the market size, addressable market, market growth, feasibility, risks, pricing strategies, SWOT analysis, etc.
Data is gathered both from external sources such as research publications, industry groups etc., as well as from primary sources such as suppliers or customers.
A deep look at the competitors, including their positioning, offerings, pricing strategies, target segment, management, growth strategies, product pipeline, product features, customer feedback, sales and marketing channels, value chain and so on.
Information gathered is analyzed to provide key inputs in decision making and devise strategies for growth.
Evaluate your firm’s performance against your peers. Identify areas of improvement, along with specific suggestions and best practices to improve performance.
Insights on key partnerships, collaborations, acquisitions, and mergers in the industry with recommendation on the best growth strategy.
Gain an understanding of factors driving customer decisions, their key concerns, and expectations in terms of features, pricing, and after-sales support.
Analyze customer reviews, to gain insights. Identify buyer personas and their specific expectations to customize your marketing efforts.
Sales and Marketing channels assessment across solutions including website contents, LinkedIn, Twitter, Facebook, media campaigns, blogs, articles, presentations, and conferences to provide an overview and determine the most effective channels for a product launch or expansion.
San Francisco based technology company wanted to launch its product in the capitalization table management and valuation software segment.
To conduct a thorough market research to understand the industry and competition to make an informed entry.
The client's objective was to find answers for the following key questions:
Outcomes of our engagement
Delivered actionable suggestions on the market size, market growth, pricing strategy, customer requirements, and sales & marketing channels for effective communication to attract customers.
US-based leading fitness-gym equipment manufacturer.
To conduct market research to understand the Global Power Tool Industry in order to make an informed market entry.
The client wanted to evaluate their global growth strategy. They were looking for answers to key questions such as:
Outcomes of Our Engagement
Delivered actionable insights on industry growth strategies, market size, growth, market dynamics, key players analysis, industry challenges, customer desires, best sales channels etc.