Market Intelligence
Helps you in assessing opportunities in a new market or geography. Research involves determining the market size, addressable market, market growth, feasibility, risks, pricing strategies, SWOT analysis, etc.
Data is gathered both from external sources such as research publications, industry groups etc., as well as from primary sources such as suppliers or customers.
Competitive Intelligence
A deep look at the competitors, including their positioning, offerings, pricing strategies, target segment, management, growth strategies, product pipeline, product features, customer feedback, sales and marketing channels, value chain and so on.
Information gathered is analyzed to provide key inputs in decision making and devise strategies for growth.
Competitive Benchmarking
Evaluate your firm’s performance against your peers. Identify areas of improvement, along with specific suggestions and best practices to improve performance.
Insights on key partnerships, collaborations, acquisitions, and mergers in the industry with recommendation on the best growth strategy.
Customer Research
Gain an understanding of factors driving customer decisions, their key concerns, and expectations in terms of features, pricing, and after-sales support.
Analyze customer reviews, to gain insights. Identify buyer personas and their specific expectations to customize your marketing efforts.
Sales and Marketing Channels
Sales and Marketing channels assessment across solutions including website contents, LinkedIn, Twitter, Facebook, media campaigns, blogs, articles, presentations, and conferences to provide an overview and determine the most effective channels for a product launch or expansion.
Case Study 1: Competitive Intelligence for a Product Launch
Client
San Francisco based technology company wanted to launch its product in the capitalization table management and valuation software segment.
Objective
To conduct a thorough market research to understand the industry and competition to make an informed entry.
The Context
The client's objective was to find answers for the following key questions:
- What is the total market size, addressable market, expected growth of the target product segment?
- To provide competitors’ details including product features, pricing, customer feedback analysis, sales and marketing channels, SWOT analysis, future strategies etc.
- What should be the price range for the products based on customers’ desire?
- What marketing channels should company use to gain new customers and extend its existing customers?
Our Approach
- Performed in-depth analysis of the industry to determine market size, addressable market, expected growth, key financial data of major players etc.
- Performed primary and secondary research across product provider’s website, product features, pricing chart, customer reviews, articles, blogs, social media reviews etc. to identify customer trends and desires, after sales service feedback, price expectation, and competitive landscape.
- Conducted Sales and Marketing channels assessment across solutions including website contents, LinkedIn, Twitter, Facebook, media campaign, blog, article, presentation, conferences to provide an overview and determine the effective channels for the product launch.
Outcomes of our engagement
Delivered actionable suggestions on the market size, market growth, pricing strategy, customer requirements, and sales & marketing channels for effective communication to attract customers.
- Provided detailed overview of market size, competitor-wise market share, addressable market size, expected market growth, etc.
- Detailed competitive analysis to make an informed market entry. Provided an overview of competitors including product portfolio, pricing model, SWOT analysis, customer base, feedback, strategies, etc.
- Provided deep insights and recommendations on customer expectations in terms of features, pricing model, after sales service, etc.
- Provided detailed overview of competitors’ sales and marketing channels including events , media ads, social media analysis, webinars, word-of-mouth publicity, blogs, SEO, customer reviews and suggested the most effective channels based on analysis.
Case Study 2: Business Strategy to Enter in New Business
Client
US-based leading fitness-gym equipment manufacturer.
Objective
To conduct market research to understand the Global Power Tool Industry in order to make an informed market entry.
The Context
The client wanted to evaluate their global growth strategy. They were looking for answers to key questions such as:
- How top 6 power tools manufacturers have evolved and grown in the global market?
- How to grow the fastest way in the global market (new set-up/ acquisitions/ collaborations)?
- Is it advantageous to place oneself in Asia (China) and grow from there?
- What kind of strategic choices should one make in terms of sales channels?
Our Approach
- Conducted market analysis of global power tools industry, including market size, profitability, growth prospects, customer desires, industry challenges, etc.
- Conducted company profiling and comparative analysis of top 6 players with respect to sales overview, geographical presence, product launches and expansions, customers, financial performance, growth plans, SWOT analysis, etc.
- Conducted secondary research to identify prospective channel partners that could help the client in expanding in the target market.
- Identified preferred sales channels through detailed analysis of various options including online retailers, partnership, sales subsidiaries, etc.
Outcomes of Our Engagement
Delivered actionable insights on industry growth strategies, market size, growth, market dynamics, key players analysis, industry challenges, customer desires, best sales channels etc.
- Helped to understand competitive market via analysis of top 6 key players about revenue, product launches and expansions, geographical presence, SWOT analysis etc.
- Provided insights on key partnerships, collaborations, acquisitions, and mergers in the industry with recommendation on best growth strategy.
- Provided recommendation on best entry method with detailed analysis of cost, tariff, government policies, industry practices etc.
- Provided recommendation on preferred sales channels with detailed analysis of various options including online retailers, partnership, sales subsidiaries etc.